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Archives: December 2009

« November 2009 · February 2010 »

Trendly and sheep?

Avi recently spoke at FutureRuby and discussed how Trendly went from being just an idea that would help us understand our traffic here at Dabble DB, to a product that other Google Analytics users would find valuable.

You can check out Avi explaining how we named it, why and how it was developed in this video clip.

Case Study: How the Battery Hen Welfare Trust is Using Dabble DB

As a customer for almost two years, the Battery Hen Welfare Trust (BHWT) is a great example of how people are using Dabble DB in their organizations. Based in the United Kingdom, BHWT has saved over 180,000 caged hens from slaughter to re-home them as family pets since the charity began in 2005. This is only 1% of caged hens, but their initiatives are going strong. With celebrity chef Jamie Oliver on board, it's no surprise that they have found success raising awareness for free-range egg production, as well as educating consumers to be more discerning.

Initially, BHWT realized that their rapid growth necessitated moving away from Excel for re-homing records. The increasing number of users resulted in a lack of consistency in their spreadsheets, and coordinators in particular found Excel too technically-demanding for tracking a lot of data, especially without extensive training. BHWT also wanted the ability to view their data in different ways -- something that Excel does not handle easily or quickly. The spreadsheet system also offered no obvious way for the head office to oversee the booking and re-homing process. They decided to look into an online solution and found Dabble DB. The admin user, Adèle Hall said that “since moving our Excel based files to Dabble a year ago, we now have a system that provides all we need to manage and analyze our hen distribution data."

Read the rest of this entry…

« November 2009 · February 2010 »