And of course by G I mean Google.. The announcement of Google Office, combined with recent news of Kiko running square into Google Calendar and opting for an Ebay IPO, has everyone in a tizzy. We’re even getting people asking us what we’re going to do even though, as far as I know, Google doesn’t even have a product that competes with Dabble*.
The lesson in all of this isn’t a new one. As David has said, you have to be different, you have to create your own blue oceans. Sorry folks, all recent irrational fear and excitement aside, this isn’t a consequence of the mighty G. It was already true.
* Update: despite the fact that there are those who are convinced that Dabble is a spreadsheet ;)